#MKTG 17 – TikTok

Story Empire

Hello, SE’ers! It’s Jan again to look at another marketing avenue that has authors everywhere talking.

Yes, I am referring to TikTok.

Image courtesy Pixabay

WAIT! Don’t leave! I hear you, and I feel you, but lets at least take a look at it.

TikTok Logo

First, a bit of history. This app launched in 2016 and saw about 1 billion global daily users by early 2022. While it started out as a way for users to watch, create, and share short videos online, it has morphed into so much more. The average length of videos is between 15-60 seconds and has become a way to market to a broad audience. Conventional advertising that stresses a product’s superior qualities doesn’t work. Light, fun campaigns set to music hit the spot.

  • 43% of users are between the ages of 18 and 24.
  • 56% are female.
  • About 136 million active users…

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